How Occuspace Scaled Personalized Outreach Without Losing the Human Touch

Challenge

Occuspace, a seed-funded startup providing AI-powered real-time occupancy data for universities and education institutions, had a growing sales team — but an inefficient process.

Each sales rep was:

Building lead lists manually, spending hours sourcing contacts.
Personalizing outreach one by one, without automation or structure.
Managing messy data in Clay and CRMs that didn’t sync consistently.

They wanted to scale outbound without losing the human touch — automating list building and message creation while keeping control over personalization and approvals.

Solution

Lead Assassin built a custom GTM automation system tailored to Occuspace’s workflow.

We designed a platform that automates contact list building, personalization, and outreach — while allowing the team to review and approve every message before sending.

Using Clay, Supabase, Lovable.dev, Instantly.ai, and custom API integrations, we:

Automated the discovery of new companies and contacts using Clay.

Supabase receives data from Clay and syncs with the custom web app, where reps can review, edit, and approve personalized first lines before the campaigns go live.

Supabase backend:

Custom web app UI:

Integrated with Instantly.ai for automated delivery once messages are approved.

Approved messages and reviewed data are automatically synced back to Clay for tracking and pushed to Instantly.ai for campaign delivery.

Synced every campaign with their HubSpot CRM to ensure clean data and full visibility.
The system balanced automation and human oversight — giving Occuspace speed, scale, and personalization in one cohesive workflow.

Results

Occuspace’s sales team can now:

Personalize outreach at scale without spending hours writing one-off messages.
Automate contact sourcing and enrichment while keeping data clean and synced.
Review and approve messages in one place, ensuring consistent tone and quality.
Run continuous, data-driven outbound without adding operational overhead.

This hybrid setup gave them the perfect balance — automation for scale, control for quality.

Impact

What was once a fragmented, manual outbound process is now a streamlined, semi-automated GTM system built around their exact workflow.

Occuspace can now focus on conversations that matter — not the grind of sourcing, writing, and organizing. The team has clear visibility, consistent quality, and a system that grows with them.