Clay Experts
Meet our GTM team
A small, senior team of GTM engineers who build pipeline machines for B2B companies.
Ericson Dalusong
Founder & Head of GTM
Ericson has spent the last six years helping B2B companies scale through tech-driven pipeline generation and GTM automation. He's sent millions of cold emails, built hundreds of outbound workflows, and generated over 5,000 sales opportunities — now he leads the team that does it for clients every day.
Louise Gabrielle
GTM Engineer & Partner
Louise runs outbound campaign management from strategy to execution — building signal-based targeting, writing high-converting copy, and making sure every campaign hits the right accounts at the right time.
Ranky Mae Arro
GTM Engineer
Ranky brings precision and speed to every GTM workflow she touches — from Clay enrichment to multi-channel sequencing, she keeps the outbound engine running clean and on target.
Vince Allen Paclipan
GTM Engineer
Vince specializes in Clay tables, data scraping, and building custom outbound workflows. If there's a way to automate it, enrich it, or scale it — he'll find it and wire it up.
JC Lising
Deliverability Specialist & Full-Stack Engineer
JC makes sure your emails actually land. He handles deliverability, automation, custom integrations, and builds the technical infrastructure that keeps campaigns performing at scale.
Jhoezelle Flores
Project Manager
Jocel is the reason nothing slips through the cracks. She keeps every project organized, every deadline tracked, and every deliverable moving — so the team stays focused on building, not firefighting.
Who We Are
Our Team Culture
Small team, outsized impact
We're a tight-knit, Philippines-based team of specialists — not a bloated agency. Every person on this team is highly skilled and deeply embedded in the work.
We choose our clients carefully
We don't work with everyone. We look for mutual respect, values alignment, and founders who take their growth seriously. If it's a fit, we go all in.
We love the impossible
Give us the problem no one else could solve. Complex workflows, broken funnels, ambitious targets — that's where we do our best work.
Diverse backgrounds, one mission
Our team comes from accounting, IT, computer software, and customer service. That mix of perspectives is what lets us build GTM systems that actually work across the whole business.
Our Story
Meet the Founders
In 2022, Louise and Ericson started Lead Assassin with a simple bet — that a small, technically sharp team could outperform bloated agencies by building real GTM infrastructure instead of renting headcount. What began as a two-person operation has grown into one of the most trusted GTM engineering teams in the B2B space.
San Carlos, California — laser tag night with fellow GTM enthusiasts
San Francisco, 2025 — visiting clients, attending Clay's Sculpt event, and touring the city
Visiting Clay HQ in New York — where the magic happens
The journey
Louise and Ericson bring complementary strengths to everything they build. Ericson is the architect — obsessed with systems, automation, and making outbound engines scale. Louise is the operator — she turns strategy into execution, manages campaigns with precision, and keeps every project running on target. Together, they've sent millions of cold emails, built hundreds of GTM workflows, and traveled across the world attending conferences, meeting partners, and growing the Lead Assassin network.
The mission
Their mission hasn't changed since day one: help ambitious B2B companies build pipeline machines they actually own. No black boxes, no vendor lock-in — just engineered systems installed inside your stack that keep running long after the engagement ends.
Our timeline
Lead Assassin is born
Louise and Ericson launch Lead Assassin as a two-person outbound agency, landing their first clients through cold email — the same channel they'd go on to master for others.
Growing the team, doubling down
The agency gains traction and hires its first team members to handle cold email and appointment setting — delivering consistent pipeline for a growing roster of clients.
The shift to GTM engineering
Lead Assassin evolves from a traditional agency into a GTM engineering firm — building Clay workflows, CRM automation, and RevOps systems. The team becomes a Clay Advanced Artisan Partner and launches Clay Club Manila, the first GTM community in Asia.
Scaling with intention
The team continues helping B2B companies build pipeline machines while growing Clay Club Manila to 300+ members. More clients, more systems built — but always staying lean and selective.
Tech-enabled, client-selective
Lead Assassin enters a new chapter — building proprietary applications and leveraging tools like Claude Code, Cursor, and AI agents to deliver outstanding results. The focus: work only with clients we love, stay curious, and push the boundaries of what a small, tech-enabled GTM agency can do.
Ready to build your revenue engine?
Book a free 30-minute GTM audit. We'll show you exactly where the pipeline is hiding.