Blog

Insights for GTM builders

Outbound recipes, tool comparisons, playbooks, and client wins — practical content for teams building pipeline.

Clay Cup Round 2 Recap: Ranky Aro Advances to the Round of 16 for the Philippines

Ranky Aro finished 3rd in the Asia bracket of Clay Cup 2026 Round 2 — a live data race where 8 GTM engineers competed to find 30 data points in 20 minutes. Here's how she prepared, how the round unfolded, and what's next.

Ericson·Jun 5, 2026

Clay Event

Clay Cup Manila 2026: The First GTM Engineering Competition in the Philippines

Recap of the Clay Cup Manila nomination event — four competitors, a 20-minute GTM challenge, live judging from Marco Strohm Katgbak and Joshua Macaldo, and two representatives heading to the global Clay Cup bracket.

Ericson·Apr 12, 2026

Clay Event

Clay Club Manila #6: GTM Engineering, Geospatial Data, and 40 Builders in Makati

Recap of the 6th Clay Club Manila meetup at Acceler8 Rockwell in Makati — Wesley Hoang on GTM engineering vs cold outreach, Joshua Macaldo combining geospatial data with Clay, and 40+ builders networking at the Philippines' fastest-growing GTM community.

Ericson·Mar 28, 2026

Clay Event

Inside GTM Week in San Francisco: What Happens When the Best GTM Minds Get Together

A first-hand account of GTM Week and the Sculpt conference by Clay in San Francisco — exclusive dinners, laser tag, and rooftop meetups with the founders behind Clay, SmartLead, HeyReach, FullEnrich, and more.

Ericson·Sep 25, 2025

Clay Event

Clay Club Manila: How We Built the First GTM Community in the Philippines

From a 30-person meetup in Taguig to sold-out masterclasses in Makati — how Clay Club Manila grew to 300+ members across 3 events and became Southeast Asia's first GTM engineering community.

Ericson·Aug 28, 2025

Playbooks

The Modern Guide to Hiring Talent in the Philippines

How I built a high-performing remote team in the Philippines — from sourcing and vetting candidates to training them from the ground up. A practical, experience-based guide for agency and business owners.

Ericson·Feb 28, 2026

Comparison

Instantly vs Smartlead in 2026: The Definitive Cold Email Platform Comparison

An in-depth, unbiased comparison of Instantly and Smartlead — pricing, deliverability, features, pros and cons, and which platform fits your outbound strategy in 2026.

Ericson·Feb 23, 2026

Outbound Recipes

Clay Waterfall Enrichment Recipe: How We Get 90%+ Email Coverage for B2B Outbound

The step-by-step waterfall enrichment setup we use to chain multiple data providers in Clay, hitting 85-95% verified email coverage while keeping costs under $0.10 per lead.

Ericson·Dec 15, 2025

Tool Drops

5 n8n Workflows That Automate Your Entire Outbound Operation

Practical n8n automation recipes that eliminate manual work from your outbound process.

Ericson·Oct 5, 2025