Blog

Insights for GTM builders

Outbound recipes, tool comparisons, playbooks, and client wins — practical content for teams building pipeline.

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Outbound Recipes

Clay Waterfall Enrichment Recipe: How We Get 90%+ Email Coverage for B2B Outbound

The step-by-step waterfall enrichment setup we use to chain multiple data providers in Clay, hitting 85-95% verified email coverage while keeping costs under $0.10 per lead.

Ericson·Dec 15, 2025

Comparison

Instantly vs Smartlead in 2026: The Definitive Cold Email Platform Comparison

An in-depth, unbiased comparison of Instantly and Smartlead — pricing, deliverability, features, pros and cons, and which platform fits your outbound strategy in 2026.

Ericson·Feb 23, 2026

Client Wins

How We Booked 47 Meetings in 30 Days for a Series A SaaS Startup

A behind-the-scenes look at the exact outbound playbook we used to fill a startup's pipeline from zero.

Ericson·Nov 10, 2025

Playbooks

Building a Lead Scoring System with HubSpot + Clay

Step-by-step guide to building an automated lead scoring workflow that actually reflects buying intent.

Ericson·Oct 22, 2025

Tool Drops

5 n8n Workflows That Automate Your Entire Outbound Operation

Practical n8n automation recipes that eliminate manual work from your outbound process.

Ericson·Oct 5, 2025

Clay Event

Clay Club Manila: How We Built the First GTM Community in the Philippines

From a 30-person meetup in Taguig to sold-out masterclasses in Makati — how Clay Club Manila grew to 300+ members across 3 events and became Southeast Asia's first GTM engineering community.

Ericson·Aug 28, 2025