How a Global Fintech Platform Scaled from Manual Outreach to 2–3 Qualified Meetings a Day

Challenge

As a seed-funded fintech startup, the company had no structured GTM system in place. Their team was doing fully manual outreach, limiting their ability to scale pipeline or gather insights from their ideal customer profile (ICP). They needed a way to automate outbound, identify warm leads, and accelerate learning — without hiring a full-time SDR team.

Solution

Lead Assassin built a Clay-powered outbound engine designed to automate and scale their go-to-market motion.

We developed a system that:

Educates their ICP and builds awareness that the brand exists.
Identifies prospects engaging with competitor LinkedIn pages and adds them to automated outreach flow.

Here’s a sample email response from a lead:

Detects companies visiting their website and sends instant Slack notifications to the sales team.

This fully integrated GTM engine unified data, workflows, and automation — enabling the startup to move from manual prospecting to a consistent, scalable pipeline.

Results

The fintech startup now generates 2–3 qualified meetings every day, giving their team a steady flow of conversations and real-time customer feedback.

For every 300 emails sent, we generate 10 positive replies.

We’re also generating meetings from our LinkedIn campaigns:

They’ve been able to:

Scale outbound operations without hiring additional SDRs
Gain visibility into who’s engaging with their brand
Create a repeatable, data-driven GTM process that compounds over time

Impact

What started as a manual, founder-led sales motion became an automated, insight-rich GTM system — giving the company leverage to grow faster, learn faster, and operate like a funded revenue team.