5 n8n Workflows That Automate Your Entire Outbound Operation

n8n is the secret weapon in our GTM stack. While most teams use Zapier for simple triggers, n8n gives us the power to build complex, multi-step automations that would cost 10x on other platforms.

Workflow 1: Auto-Enrich New CRM Contacts

When a new contact enters HubSpot, this workflow automatically enriches them via Clay, scores them, and routes them to the right sequence based on their score.

Trigger: HubSpot webhook on contact creation

Steps: Clay enrichment → Score calculation → Conditional routing → Sequence assignment

Workflow 2: Bounce Handler

When an email bounces, this workflow finds an alternative contact at the same company and adds them to the sequence automatically.

Trigger: Webhook from Instantly on bounce event

Steps: Parse company domain → Clay enrichment for alternative contact → Verify email → Add to sequence

Workflow 3: Meeting No-Show Follow-Up

When a prospect no-shows a Calendly meeting, this workflow triggers a personalized follow-up sequence with a new booking link.

Trigger: Calendly no-show webhook

Steps: Wait 1 hour → Send personalized email → If no response in 24h → Add to re-engagement sequence

Workflow 4: Weekly Pipeline Digest

Every Monday, this workflow pulls pipeline data from HubSpot, formats it into a clean digest, and sends it to the team via Slack.

Trigger: Cron schedule (Monday 8am)

Steps: HubSpot API → Data aggregation → Slack message formatting → Send to #pipeline channel

Workflow 5: Competitor Alert Monitor

Monitors when target accounts start using competitor products and triggers a timely outreach sequence.

Trigger: Daily Clay enrichment check

Steps: Compare tech stack changes → Filter for competitor additions → Enrich contact → Trigger displacement sequence

Getting Started

All five workflows are built on n8n's self-hosted version. Total infrastructure cost is under $20/month for a VPS that handles all of these plus more.