$335K pipeline over 7 months with 10K emails per month

WolfIQ, an Australian web design agency, needed a partner to help them leverage Clay for buying signals and build high-performing outbound campaigns at scale.

$335K

Pipeline generated

7 mo

Partnership duration

10K

Emails per month

WolfIQ $335K pipeline funnel from 10K monthly emails over 7 months

WolfIQ, a web design agency based in Australia, was recently acquired by an investor who wanted to accelerate business growth through outbound. While the team had strong creative and digital expertise, they lacked the technical know-how to leverage Clay for identifying buying signals and automating prospecting workflows.

The Challenge

Needed to use Clay effectively to target and qualify leads
No system for building and running high-performing outbound campaigns
Required consistent meetings and opportunities to scale revenue
Strong creative team but no outbound infrastructure

What We Built

Outbound Lead Generation Engine: Using Clay, Instantly.ai, HeyReach, and supporting tools, we built and executed campaigns that identify ideal prospects and engage them at scale.

Buying Signal Identification: Used Clay to identify companies running on WordPress — checking which ones use outdated versions and analyzing their load speed. Automated at scale what would take hours to do manually.

Contact Verification: Automated identification of key decision-makers and verified if they're the right contacts using Clay's email waterfall for high-accuracy work email validation.

Campaign Management: Handled outbound campaign management ensuring 10K emails per month with consistent quality and deliverability.

SDR Enablement: Supplied high-intent, phone-verified leads directly to their SDR, empowering them to focus on cold calling and live conversations rather than manual prospecting.

Results

Delivered over $335K worth of pipeline opportunities over 7 months
Significant time savings — internal team now focuses on following up and closing deals
10,000 emails per month with consistent campaign performance
High-intent, qualified leads delivered directly to the sales team

Impact

WolfIQ now operates with a scalable, automated outbound process that continuously fuels their pipeline. The combination of collaboration, automation, and data-driven targeting has helped them expand their client base and grow predictably — without adding internal headcount.

Results in Action

Clay workflows identifying buying signals — Identifying companies running on WordPress — checking outdated versions and analyzing load speed at scale.

Buying signal identification and contact verification — Automated identification of key decision-makers and email verification using Clay's waterfall enrichment.

Outbound campaign management dashboard — Campaign management ensuring 10K emails per month with high-intent, phone-verified leads.