$93K closed deal in 3 months expanding into the Philippine market

PeoplesHR, a leading HRTech platform serving Asia and Africa, provides an enterprise-grade HR solution designed to simplify complex HR processes — backed by over 25 years of HR expertise. As the company looked to expand into the Philippine market, they faced a critical challenge.

The Challenge

• Outreach process was manual and inefficient — downloading lists from Apollo and manually uploading them into campaigns
• Finding qualified accounts in the local market was difficult due to fragmented data sources
• Needed local expertise combined with deep GTM and technical automation skills
• Targeting the hotel and manufacturing industries required specialized approach

What We Built

Custom GTM Automation System: Using Clay, Instantly.ai, HeyReach, Apify, and supporting tools, we automated list building, outreach, and CRM enrichment — creating a system that continuously feeds the CRM with new, qualified accounts.

Localized Insight: We understood the nuances of the Philippine market — how to reach decision-makers, what messaging resonates, and which data signals matter most.

Technical Execution: Connected Clay directly to their CRM, ensuring all new accounts, enriched contacts, and outbound activities automatically sync.

Data-Driven Outreach: Used automation to personalize campaigns at scale — targeting relevant hotel and manufacturing prospects.

Results

• Generated meetings and conversations with top companies in the Philippines
• Converted one outbound opportunity into a $93K closed deal
• Automated how new accounts and leads are sourced — syncing everything with the CRM
• Built a repeatable, automated outbound process designed for scalability and localization

Impact

PeoplesHR now has a solid, automated outbound foundation for the Philippine market — a localized, data-driven GTM motion that combines automation with human insight. They've moved from static lists to a living, breathing system that fuels their CRM, scales outreach, and delivers tangible revenue impact.

Results in Action