How We Booked 47 Meetings in 30 Days for a Series A SaaS Startup
A behind-the-scenes look at the exact outbound playbook we used to fill a startup's pipeline from zero.
When a Series A SaaS startup came to us with zero outbound infrastructure and a board meeting in 60 days, we had to move fast.
The Starting Point
- No outbound system in place
- 2 AEs with no pipeline
- Clear ICP but no prospect data
- Board pressure to show pipeline growth
The Playbook
Week 1 — Foundation: We set up their cold email infrastructure: 15 domains, 45 inboxes, warmed for 14 days (we pre-warmed while building everything else). Built their ICP in Clay with firmographic and technographic filters.
Week 2 — Data & Copy: Enriched 3,000 prospects using our waterfall method. Wrote 4 email sequences targeting different personas (VP Sales, Head of Revenue, CRO, CEO at companies 50-500 employees).
Week 3-4 — Launch & Iterate: Launched all sequences. Monitored reply rates daily. Killed underperforming variants by day 5. Doubled down on the two sequences pulling 8%+ reply rates.
The Numbers
- 3,000 prospects contacted
- 12.4% average reply rate
- 47 meetings booked
- 8 moved to proposal stage within 30 days
Key Takeaways
- Infrastructure setup (domains, warmup) should start before everything else
- Waterfall enrichment is non-negotiable for high coverage
- Kill underperformers fast and reinvest in winners
- Personalization at scale beats generic volume every time