Last Wednesday, something special happened in Makati.

Inside the Bistro Function Room of City Garden Hotel, more than 80 GTM operators, growth marketers, and startup founders came together for one reason: to go deep into the art and science of building predictable revenue engines using Clay.

This was Clay Club Manila, hosted by Lead Assassin, and it turned out to be more than just a meetup. It was proof that the GTM movement in Southeast Asia is alive, collaborative, and hungry to build.

We Didn’t Just Talk Growth—We Built It

From the moment doors opened, the energy was different.

People weren’t there for fluff. They came to learn how the best teams are using Clay to automate workflows, create targeted lead lists, and build lead magnets that convert. They came to trade playbooks. And they came to see how GTM engineering is evolving.

We kicked things off with real, working demos of Clay workflows—from cold outreach to data enrichment to lead capture. No theory. Just live, usable setups.

Speakers Who Showed (Not Just Told)

The speaker lineup brought the heat:

• Devon Kellar (Smartbound) shared how to structure outbound workflows that scale without losing relevance.
  

  

• Thibault Garcia (Reachly) revealed tactical Clay use cases from his agency work across Thailand.
  

  

• Felix & Penn Frank (StackOptimise) broke down how they turned interactive lead magnets into revenue machines.

• And of course, Ericson Dalusong, founder of Lead Assassin, opened the event with a walkthrough of what it really means to be a GTM engineer in 2024.

Real talk Darbs Content creator with 5M+ followers on Facebook, showcased the importance of content in this digital age

What made it different? Every speaker showed real work. Live backends. Actual workflows. Results.

Clay Meets Community

It wasn’t just about speakers. Attendees rolled up their sleeves too.

There were Q&A games with real rewards from partners like Apify, HeyReach, Trigify, and The Swarm. Clay swag and exclusive Lead Assassin templates flew off the table. And somewhere between the western buffet and drinks, people found themselves swapping LinkedIn profiles, workflow tips, and ideas for what to build next.

This wasn’t just a learning event. It was a builder’s room.

Why This Matters

At Lead Assassin, we believe that GTM teams are the new product teams. Growth is no longer guesswork it’s engineered. Clay is one of the tools leading that shift, and this event proved it.

Clay Club Manila wasn’t about hype. It was about helping growth leaders see what’s possible when you stop guessing and start building.

And from the conversations that filled the room, it’s clear: the GTM community in Manila is ready.